Personal branding matters. Reputation matters.

That’s why I occasionally check my digital footprint to see whether it is consistent with the professional identity I have been trying to build over the years.

In the past, a simple Google search was usually enough.

Today, I use various AI tools to analyze what is publicly available about me, identify gaps, spot inconsistencies, and even get suggestions on how to strengthen my personal brand.

Sometimes the results are reassuring. Sometimes they reveal things I didn’t expect. And occasionally, they highlight opportunities for improvement that I would have otherwise missed.

Have you ever checked your own digital footprint using AI? Give it a try. You might be surprised by what you discover. 😄